Once, when she didn’t have money for a party dress, she designed and sewed one from scratch. account The show started with the designer speaking about her journey from Hanifa’s official launch in 2012. And at a time when social distancing has made the traditional fashion show impossible, Mvuemba’s high-tech approach allowed her to create buzz around her new collection and gather preorders. Hanifa brand raises the bar for the fashion industry showcasing their Pink Label capsule collection using 3D digital models live on social media. Congolese designer, Anifa Mvuemba, of Hanifa hosted her first digital show for her latest collection, #PinkLabelCongo. Share on Facebook. “To make it, you have to know the right people and be in the right places. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… The 29-year-old Mvuemba, whose family immigrated to the United States from the Democratic Republic of Congo when she was a toddler, was inspired by her homeland when she designed her current line, called Pink Label Congo. And she’s never had a real runway show. One backless mini dress is done in blue, yellow, and red—the colors of the Congo flag. Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… menu. Earlier this year, as brands scrambled to respond to the coronavirus pandemic and retool their seasonal presentations, Hanifa made an unprecedented decision to host a virtual fashion show with silhouettes of 3D models on the runway. Hanifa combines fashion and tech in 3D fashion show May 2020 Hanifa debuted a groundbreaking new fashion line via Instagram live and featured beautiful pieces that appeared to … Fashion label Hanifa has put on a virtual fashion show during lockdown using 3D models in a move that has been hailed as “groundbreaking”. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba is using technology to turn the fashion industry on its head. She’d been working on her line Hanifa for eight years but had never held a runway show — maybe it was time. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. And it turns out, you have to be just as precise about the fit of the garments when an avatar is wearing them as you are with a real model. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. 87. But without the distraction of a backdrop or of live humans wearing the outfits, it was easier to take in every detail of the clothing. Fashion; Hanifa’s 3D Digital Fashion Show Just Changed the Game. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. I decided to just do things my own way.”, But even though Mvuemba hasn’t followed the standard playbook, by keeping her overhead low, she required far less capital to grow. The ready-to-wear contemporary line Hanifa by Anifa Mvuemba, will premiere via Instagram Livestream at 7 p.m. on the brand’s official page @HanifaOfficial. (She told her parents she was getting a business degree.) Technology has been a key part of Mvuemba’s process since she launched Hanifa in 2012—and much of her fascination with it comes from necessity. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. She had to take each of the garments she had designed for her Pink Label Congo collection and transform them into a 3D image, which then had to be fitted onto the body of an avatar. While she notes it’s a “valid concern,” she says she’ll never “exclusively use technology to replace people. Connect with friends faster than ever with the new Facebook app. Mvuemba says she opted for the 3D approach not only out of necessity due to the pandemic, but also because she wanted people to focus on her designs. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL CONGO collection. “I think it’s hard for many black designers to make it in the system,” she says. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. She was intrigued by the realistic 3D animation that began appearing in movies and was curious about how she could apply this to fashion. The 8 piece collection certainly did give us bridal look inspiration and some outfits that will be perfect for the honeymoon. Fashion; Hanifa Official 3D fashion show: A fashion masterclass with a real message. She shared in a video series that her interest in 3D concepts for virtual events was from a few years back. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Hanifa is one such disruptor. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. The brand used 3D models to showcase the new capsule collection and when I tell you those models were WALKING honey! “I wanted it to happen in real time, so that viewers could experience it the way they would at a real fashion show,” Mvuemba says. Mvuemba explained how the brand has given her … Thanks to the show, she says she’s likely to grow her business this year despite the recession. Show full articles without "Continue Reading" button for {0} hours. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Mvuemba’s parents immigrated to the Washington, D.C., area when she was three and wanted her to pursue a stable, lucrative career, such as law or medicine. Still, a digital show wasn’t exactly how Mvuemba envisioned her runway debut. 2 min read Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. It was really important for me to make sure that it looked exactly like the actual sample and actual product.”, The designer says that she makes apparel for the woman who is “so confident in herself.”, “She can walk into a room, not say a single word, and what she has on is speaking volumes,” Mvuemba shares. Also important? Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Fashion brand Hanifa just introduced us to the future of fashion with a groundbreaking 3D virtual fashion show. The digital catwalk show was livestreamed on 22 May via an IGTV video, as Hanifa founder Anifa Mvuemba showcased the looks from her ready-to-wear Pink Label Congo clothing line in … They didn’t approve of her decision to become a designer, so instead of going to fashion school, she went to Morgan State University in Baltimore, where she took some fashion classes. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Apparently, the global events of this year showed Mvuemba that she has enough time to do a virtual fashion show. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… The founder of contemporary apparel line Hanifa debuted the new “Pink Label Congo” capsule collection with a 3D Virtual Fashion Show presented on Instagram Live. Hanifa is one such disruptor. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. On Friday night, May 22, the internet belonged to a black woman. Paying no mind to the collective stall of mainstream fashion houses who have halted operations due to the coronavirus pandemic, Anifa Mvenmba, designer and creative director of Hanifa Official delivered a masterclass in how to thrive in the face of adversity through her wonderfully executed fashion show which she live streamed on Friday 22 May through her Instagram account. “I realized that every image I made had to look good on Instagram,” she says. The coronavirus pandemic is changing so many industries worldwide. Her friends thought it was so beautiful that they asked whether they could pay her to make one in their size. our holiday processing times are within 5-12 business days. Throughout the … It’s always felt like a struggle. Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … It was only right for me to highlight and portray that in the show.”. Hanifa's virtual collection is part of a growing trend of fashion houses increasingly embracing technology to showcase their designs. She challenges the industry to examine its own definition of inclusivity and what that looks like right now. And last year, she was selected by Teen Vogue for a mentorship program called Generation Next that helps young designers network with industry insiders. Watch the full 3D Fashion show below: In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Like all of Mvuemba’s designs, these come in size 0 to 20, and are priced between $50 and $499. Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. The program was going to help Mvuemba launch her first fashion week show in February, but due to the pandemic, New York Fashion Week was cancelled altogether. Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at New York Fashion Week this year. Modeling Has Been Changed By Hanifa’s Viral Fashion Show The founder of Hanifa is Anifa Mvuemba, and it was her idea to use the 3D approach for the fashion show. 25th May 2020 3 minute read The world was not ready for the moment when full-bodied, sensuously undulating 3D models sashayed down a virtual catwalk showcasing the formfitting and vibrantly coloured new collection from Hanifa Official, entitled #PinkLabelCongo. 2020 Bustle Digital Group. “It’s so hard coming into fashion as a Black woman, as an emerging designer that nobody knows. “It took me back to that moment in my career where I was so passionate.”. menu. Executive Creative Director: Lauren Sofair. A denim jumpsuit contains ruching and ruffling details that are commonly used by Congolese seamstresses. [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … Headquartered in Maryland, far from the fashion hub of New York, Mvuemba had to figure out how to grow her business on her own. Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. Where fashion … Mvuemba’s 3D fashion show allowed her to quickly turn the situation around. Unlike brands who use full-figured models on the runway, but don’t sell a variety of plus-sized clothing, Hanifa's offerings truly reflect what is seen on the 3D models. Hanifa's Anifa Mvuemba Couldn't Get the Fashion Industry's Support. All rights reserved. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… 0. Anifa Mvuemba [Photo: courtesy Hanifa] In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in … Mvuemba says that if the garment wasn’t perfectly tailored to the avatar, it would slide off while in motion. And Hanifa was born. During the pandemic, she found she had more time to play with the technology herself, especially since she had to do photoshoots remotely. “It was incredibly painstaking,” she says. Unlike brands who use full-figured models on the runway, but don’t sell a variety of plus-sized clothing, Hanifa's offerings truly reflect what is seen on the 3D models. “It took me back to that moment in my career where I was so passionate. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. “I create silhouettes that work for our bodies and complexions.”. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. Tens of thousands of Hanifa’s quarter of a million followers tuned in. “And two, I wanted every single woman who was watching the show to actually see themselves in the clothing. Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… We bet you will love to see this. Facebook; Prev Article Next Article . Three years ago, she hired a developer who works with CAD and animation software to help her with her design work. “I have black women in mind when I design,” she explains. Last year American fashion … Every once in a while, a designer comes along and turns the fashion world on its head. Fashion brand Hanifa just introduced us to the future of fashion with a groundbreaking 3D virtual fashion show. our holiday processing times are within 5-12 business days. There will certainly have to be major changes, especially at first. In addition to raising awareness around African seamstresses, the Hanifa brand designer found it important to start the show with a short documentary shedding light on the Congolese mines. “I stumbled upon the 3D stuff a few years ago and when the pandemic happened, I was like, ‘OK girl, you have the time,’” Anifa Mvuemba, Hanifa’s founder, reveals in the latest episode of Bustle's 'Future of Fashion' video series. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Through social media, she got the attention of celebrities who have worn her outfits on the red carpet, helping her reach a wider audience. The ready-to-wear contemporary line Hanifa by Anifa Mvuemba, will premiere via Instagram Livestream at 7 p.m. on the brand’s official page @HanifaOfficial. menu. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Tweet on Twitter. Where fashion … It made a splash in the media. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. This might be the future of fashion shows but we must say that this fashion brand stepped up their game. And while the industry is no stranger to technology (the ubiquity of CGI influencer Lil Miquela is proof), the Hanifa presentation was a groundbreaking display of just what is possible in fashion’s new normal. account “If I could get a person to like the image, it would get shared with all of their friends.”, Over the last eight years, Mvuemba has grown her direct-to-consumer brand entirely through social media and without a brick-and-mortar presence. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Hanifa brand raises the bar for the fashion industry showcasing their Pink Label capsule collection using 3D digital models live on social media. Hanifa's virtual collection is part of a growing trend of fashion houses increasingly embracing technology to showcase their designs. By. “If you were there, you were there.”, When it came to her fans, many thought the show was groundbreaking and thrilling to watch, but some had hesitations. “I have curves, my friends got curves, we all have these assets. Last year American fashion … Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… Turns Out She Didn't Need It Now known for the viral 3-D fashion show she debuted mid-pandemic, Mvuemba believed in … [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … Instead, she’s leveraged technology and social media to build a thriving direct-to-consumer business that generated $1 million in revenue last year and has won over the likes of Lizzo, Kelly Rowland, and Kylie Jenner. On … The coronavirus pandemic is changing so many industries worldwide. The fashion-forward brand had plans for a digital show long before the stay-at-home orders were in place.Fashion fans were given front-row access to the groundbreaking 3D digital fashion show. It was easier said than done. I like working with real models too much.”, Like us on Facebook to see similar stories, Georgia pastor and Trump adviser tests positive for COVID-19, Stimulus latest: Hill leaders reach $900 billion Covid relief deal in breakthrough following partisan disputes. The digital catwalk show was livestreamed on 22 May via an IGTV video, as Hanifa founder Anifa Mvuemba showcased the looks from her ready-to-wear Pink Label Congo clothing line in … “I personally feel like the fashion industry isn’t as inclusive, not just talking about sizes,” she says. “One, I wanted everyone to just focus on the garments,” Mvuemba explains to Bustle Digital Group Vice President, Fashion Tiffany Reid. Hanifa hosted a … Tracy - May 24, 2020. Earlier this year, as brands scrambled to respond to the coronavirus pandemic and retool their seasonal presentations, Hanifa … One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by … On May 22, she premiered the collection, called Pink Label Congo, on Instagram Live. Highlighting inclusivity when it came to the body types for the virtual models. Watch the 'Future of Fashion' episode above to hear more from Mvuemba on her innovative approach to design and the key lessons she learned about creating art in a time of crisis. Anifa Mvuemba’s Hanifa has shown to be one such disruptor when earlier this year it made an innovative decision to host a fashion show virtually. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing … Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Instagram had just launched, and she saw the platform’s potential to help build an audience. Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. And the show’s stunning finale is a floor-length, asymmetrical silk dress that portrays the Congo River, blue skies, and rolling hills covered in grass. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. The high-tech show was just the most recent manifestation of Mvuemba’s push to chart her own path in the fashion industry. In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in 3D against a black backdrop, as if worn by invisible models strutting across a catwalk, the garment hugging every curve. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed. The digital runway show featured ghostlike 3-D figures strutting sinuously down the runway in … Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by … Some pointed out that Mvuemba is among a small group of designers that almost exclusively use black models. Transitioning to 3D shows might make her less inclined to tap these models in the future. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… In college, she learned how to sew from an aunt, using cloth purchased from craft stores like Jo-Ann Fabrics. Every now and then, a designer comes along and completely reimagines fashion as we know it. The Instagram show was striking and also slightly eerie, since the garments looked like they were being worn by a parade of ghosts. Hanifa’s 3D Fashion Show Sets the Pace for the Future of the Runway. account Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. With a … Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. (She was about to open her first-ever store in Baltimore this year, but those plans have been put on hold due to the pandemic.) Anifa Mvuemba [Photo: courtesy Hanifa] In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in … Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. Something I’ve really stepped into is just being myself and doing what I wanted to do.”. A lot of it had to do with enjoying the process and not caring about what other people thought.”. This gave her the idea of creating an entire 3D fashion show. She didn’t attend fashion school or apprentice for an established label, and she doesn’t spend much of her time networking with industry insiders. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL CONGO collection. Lockdown sparked game-changing 3D fashion show Anifa Mvuemba explains how limitations during covid-19 lockdown created the opportunity to attempt the virtual fashion show that became a trending topic. Mvuemba had been tinkering with the idea for a 3D fashion show months before the pandemic arrived. The one-of-a-kind production immediately went viral. our holiday processing times are within 5-12 business days. But when the coronavirus torpedoed those plans, she came up with a new way to unveil her latest designs to the world. Coming into fashion as we know it inclined to tap these models in the show.” a designer comes along completely... Of fashion houses scramble to innovate in the wake of COVID-19, Mvuemba. Out that Mvuemba is among a small group of designers that almost use... Been tinkering with the designer speaking about her journey from Hanifa ’ Pink..., since the garments looked like they were being worn by a parade of ghosts her runway debut in! One in their size the clothing was from a few years back introduced us to the.. Showcase the new capsule collection and when I design, ” she says began. Latest designs to the show opened with a … Hanifa 's Anifa Mvuemba of. That began appearing in movies and was curious about how she could apply this to fashion with... Wanted to do.” fashion shows but we must say that this fashion brand stepped up their game not caring what. She explains comes along and completely reimagines fashion as we know it did give us bridal look and. A denim jumpsuit contains ruching and ruffling details that are commonly used by Congolese seamstresses Friday night, May,. A digital show for her latest designs to the future of fashion with a 3D... On her line Hanifa for eight years but had never held a runway show — maybe it was time when! Her design work ” she says new capsule collection and when I tell those... 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